Kristian Rasmussen Kristian Rasmussen

If You Don’t Understand Sales Psychology, Don’t Sell.

Without a deep understanding of sales psychology, communication becomes fragmented. Messaging turns inconsistent. Results become random. This often leads to frustration and a growing dislike of “selling” as a discipline. That’s why a lot of businesses fail with B2B sales. They don’t understand the psychology behind selling.

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Kristian Rasmussen Kristian Rasmussen

Is CRM Really Needed?

In 2025, the best CRM is invisible; working quietly in the background, making sales teams faster, not slower.

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Kristian Rasmussen Kristian Rasmussen

Engage Your Clients or Die

If your sales and marketing strategy is still primarily transactional, you’re missing out on the engagement that creates long-term client relationships and sets you apart from the competition.

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Kristian Rasmussen Kristian Rasmussen

Free: The LinkedIn marketing guide tailored for B2B companies in 2025.

The free ultimate LinkedIn marketing guide tailored for B2B companies in 2025. The guide encompasses the evolving platform features, the shifting landscape of professional social networking, and the strategies needed to stand out in increasingly competitive digital ecosystems.

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Kristian Rasmussen Kristian Rasmussen

Will AI Outperform Manual B2B Lead Generation?

AI can empower sales teams by providing them with better insights, more accurate data, and automation of repetitive tasks, but humans will always be needed to seal the deal.

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Kristian Rasmussen Kristian Rasmussen

How to Make Efficient Inbound B2B Sales

inbound sales attract prospects by providing valuable content and solutions that address their needs and pain points. This customer-centric approach not only builds trust but also positions your business as a thought leader in your industry.

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